The people behind People

The people behind People

We’re led by creative director—and self-proclaimed hair fanatic— Katherine Ruiz, with support from industry experts. With years of experience under our tool belts, we know a thing or two about the hair industry. And haircare itself, of course.

What we stand for

What we stand for

We believe in a world where premium, high-performing and ethically-made haircare is accessible to all people with all hair types giving people the confidence to look and feel themselves.

Hero Ingredients


Nourishes, strengthens and protects.


Promotes hair growth and prevents hair loss.

Coconut Oil

Seals hair and prevents breakage.


Source of vitamin A, keeps hair healthy.


Source of biotin, adds shine.


Strengthens and prevents hair loss.

Shea Butter

Soothes, moisturises, and softens hair.

Argan Oil

Protects hair from daily damage.