Nice to meet you.
We’re a team of doers, dreamers, teasers, pleasure, stylists, and creatives. The pleasure is all ours. We noticed a People-sized gap on the shelves—in the supermarket and in your shower.
So we’re filling it with effective, affordable, clean, and uncomplicated products.
The people behind People
We’re led by creative director—and self-proclaimed hair fanatic— Katherine Ruiz, with support from industry experts. With years of experience under our tool belts, we know a thing or two about the hair industry. And haircare itself, of course.
What we stand for
We believe in a world where premium, high-performing and ethically-made haircare is accessible to all people with all hair types giving people the confidence to look and feel themselves.
Nourishes, strengthens and protects.
Promotes hair growth and prevents hair loss.
Seals hair and prevents breakage.
Source of vitamin A, keeps hair healthy.
Source of biotin, adds shine.
Strengthens and prevents hair loss.
Soothes, moisturises, and softens hair.
Protects hair from daily damage.